Design, Safety, and Athlete-Driven Innovation
Pro models from legends like Gigi Rüf and Devun Walsh turned abstract style into tangible design—tapers, cambers, and flex patterns you can actually feel. These shapes teach us how icons think about terrain. Which pro model changed your riding more: directional freeride rockets or playful park twin classics?
Design, Safety, and Athlete-Driven Innovation
Avalanche airbags, better back protectors, and helmet advances moved from elite expeditions to everyday packs because icons normalized them. Their example reframed safety as smart, not scared. What piece of protective gear have you adopted after watching a rider’s candid debrief about a close call or hard fall?